The man who perfected the art of marketing for McDonald's Corporation makes a powerful argument for focusing on one's own backyard. He describes how to win against bigger companies with their bigger ad budgets and bigger campaigns.
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The man who perfected the art of marketing for McDonald's Corporation makes a powerful argument for focusing on one's own backyard. He describes how to win against bigger companies with their bigger ad budgets and bigger campaigns.
Read Less
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
