French newspapers had used bike races as promotions. Looking to win a circulation war, a Parisian sports paper organized a race that would last several days, like the six-day track races, but on the road. The race was a success. Each year a new cast of riders assembles to contest the Tour de France, the greatest sporting event in the world.
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French newspapers had used bike races as promotions. Looking to win a circulation war, a Parisian sports paper organized a race that would last several days, like the six-day track races, but on the road. The race was a success. Each year a new cast of riders assembles to contest the Tour de France, the greatest sporting event in the world.
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New. Trade paperback (US). Glued binding. 422 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New in New jacket. The Story of the Tour de France, Volume 1: 1903-1975: How a Newspaper Promotion Became the Greatest Sporting Event in the World (Paperback or Softback)
