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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth - Ries, Eric
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In The Lean Startup, Eric Ries, entrepreneur in residence at Harvard, serial entrepreneur, and founder of the Lean Startup meetups, showed how ideas from the startup world such as constant iteration, minimal viable products (or MVPs), and constantly testing business hypotheses with customers to determine when to persevere, and when to pivot, now turns his attention to established, mature companies and organizations. For the past four years, Ries has been working closely with companies such as GE, Toyota, and Pitney Bowes to ...

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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth 2017, Currency

ISBN-13: 9781101903209

Hardcover

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth 2017, Currency

ISBN-13: 9781524762391

Trade paperback