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The Semiotic Challenge - Barthes, Roland, Professor, and Howard, Richard (Translated by)
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Most of these essays were written between 1963 and 1973 and constitute either the elements of the semiotic discipline or the analysis of texts--ranging from the Bible to advertising--in order to determine the site of possible meanings in narratives. Intent on discovering signification's importance in art as well as life, Barthes sets up a rigorous system and puts it to work.

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The Semiotic Challenge 1994, University of California Press, Berkeley, CA

ISBN-13: 9780520087842

Revised edition

Trade paperback

The Semiotic Challenge 1988, Hill & Wang, New York, NY

ISBN-13: 9780809085293

Unknown binding

Semiotic Challenge 1988, Blackwell Publishers, Oxford

ISBN-13: 9780631162445

Paperback

The Semiotic Challenge 1988, Hill & Wang, New York, NY

ISBN-13: 9780809015382

Trade paperback