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The Secret Green Sauce: Best Practices Used by Actual Companies Successfully Growing Green Revenues Including How-To Case Studies on Pricing

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The Secret Green Sauce: Best practices used by actual companies successfully growing green revenues including "how-to" case studies on pricing, branding and marketing to consumers seeking "cost less, mean more" solutions. - Roth, Bill
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Dr. Letitia Wright Book Review: Roth provides "...a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Roth lays it out, easy to understand and use. This book is a great start to your 'green education."

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The Secret Green Sauce: Best practices used by actual companies successfully growing green revenues including "how-to" case studies on pricing, branding and marketing to consumers seeking "cost less, mean more" solutions. 2009, Synthesis Group, Incorporated

ISBN-13: 9780981994536

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