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The Search: Information Gathering for the Mass Media

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Takes an upbeat approach to discovering the information that mass media professionals require, whether in public relations, advertising, broadcast, or news reporting. It is intended to be of interest to students of journalism and mass communication, newswriting and reporting.

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The Search: Information Gathering for the Mass Media 1992, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534162788

2nd Revised edition

Trade paperback