Anybody can "talk" to customers, but it takes skills to be an effective salesperson. Some of those skills can be learned by trial-and-error while talking to a lot of customers over a long period of time. The problem with this approach is it requires mistakes. (It even has "error" is the name.) Mistakes mean the salesperson has probably lost some sales, and lost sales mean lost income. How much of your income will you continue to put at risk, hoping you can figure some of this out on your own? This book provides the ...
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Anybody can "talk" to customers, but it takes skills to be an effective salesperson. Some of those skills can be learned by trial-and-error while talking to a lot of customers over a long period of time. The problem with this approach is it requires mistakes. (It even has "error" is the name.) Mistakes mean the salesperson has probably lost some sales, and lost sales mean lost income. How much of your income will you continue to put at risk, hoping you can figure some of this out on your own? This book provides the fundamentals of how to engage with and persuade customers more effectively. Some of the things you will learn include: What are some ways to modify a sales presentation to match a customer's personality type, so the information being presented is more persuasive? What are some ways to ask questions so that your customers reveal the true reasons they have not bought your product or service? What are your customers really looking for in the different stages of the sales process?
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