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The Rowman & Littlefield Handbook of Media Management and Business

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The Rowman & Littlefield Handbook of Media Management and Business - Mahoney, L. Meghan (Editor), and Tang, Tang (Editor)
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The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent ...

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The Rowman & Littlefield Handbook of Media Management and Business 2022, Rowman & Littlefield, Lanham, MD

ISBN-13: 9781538174111

Paperback

The Rowman & Littlefield Handbook of Media Management and Business 2020, Rowman & Littlefield Publishers

ISBN-13: 9781538115305

Hardcover