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The Routledge Companion to Critical Marketing

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The Routledge Companion to Critical Marketing - Tadajewski, Mark (Editor), and Higgins, Matthew (Editor), and Denegri-Knott, Janice (Editor)
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The Routledge Companion to Critical Marketing brings together the latest research in critical marketing studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively, discursive discipline. In doing so they demonstrate how a critical approach to marketing yields an enriched understanding of marketing practice, its role in society, and its relationship with consumers themselves.

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The Routledge Companion to Critical Marketing 2020, Routledge, Oxford

ISBN-13: 9780367656089

Trade paperback

The Routledge Companion to Critical Marketing 2018, Routledge, Oxford

ISBN-13: 9781138641402

Hardcover