This book argues for the increasing importance of the arts as a major resource in fuelling growth through the experiential dimension of today's economy. As we move from the knowledge economy to a new stage called the joyful economy, consumers shift their spending from physical objects and technical know-how to experiences of joy and disappointment.This book investigates how artistic ideas are translated into successful commercial production, and how economic growth impacts artistic invention.
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This book argues for the increasing importance of the arts as a major resource in fuelling growth through the experiential dimension of today's economy. As we move from the knowledge economy to a new stage called the joyful economy, consumers shift their spending from physical objects and technical know-how to experiences of joy and disappointment.This book investigates how artistic ideas are translated into successful commercial production, and how economic growth impacts artistic invention.
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