Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with ...
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Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers' behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.
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Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
2023
Language:
English
Alibris ID:
17563209412
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Fine. Contains: Illustrations, black & white, Illustrations, color. Management for Professionals . XXVII, 322 p. 86 illus., 80 illus. in color. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
2023
Language:
English
Alibris ID:
17563470907
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New. Contains: Illustrations, black & white, Illustrations, color. Management for Professionals . XXVII, 322 p. 86 illus., 80 illus. in color. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
2023
Language:
English
Alibris ID:
17534544726
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New. 322 p. Management for Professionals . 80 Illustrations, color; 6 Illustrations, black and white; XXVII, 322 p. 86 illus., 80 illus. in color.; 80 Illustrations, color; 6 Illustrations, black and white; XXVII, 322 p. 86 illus., 80 illus. i. Intended for professional and scholarly audience.
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
2023
Language:
English
Alibris ID:
17980616550
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New. Contains: Illustrations, black & white, Illustrations, color. Management for Professionals . XXVII, 322 p. 86 illus., 80 illus. in color. Intended for professional and scholarly audience.
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
2022
Language:
English
Alibris ID:
17190495943
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New. 322 p. Management for Professionals . 80 Illustrations, color; 6 Illustrations, black and white; XXVII, 322 p. 86 illus., 80 illus. in color. Intended for professional and scholarly audience.
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
2022
Language:
English
Alibris ID:
17533774624
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New. Contains: Illustrations, black & white, Illustrations, color. Management for Professionals . XXVII, 322 p. 86 illus., 80 illus. in color. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
1/10/2022 12: 04: 00 AM
Language:
English
Alibris ID:
17959681485
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
1/10/2022 12: 04: 00 AM
Language:
English
Alibris ID:
17959596557
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.