Introduced by David Sarnoff, the 11 lectures in this collection were originally delivered before a business policy course at the Harvard Graduate School of Business Administration. The Radio Industry reviews the history of radio, both technically and economically, and focuses upon legal problems, the first year of the NBC network, radio advertising, and the merchandising of radio receivers. The fact that radio industry leaders of the era gave the lectures at a time when the large network systems were being organized and the ...
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Introduced by David Sarnoff, the 11 lectures in this collection were originally delivered before a business policy course at the Harvard Graduate School of Business Administration. The Radio Industry reviews the history of radio, both technically and economically, and focuses upon legal problems, the first year of the NBC network, radio advertising, and the merchandising of radio receivers. The fact that radio industry leaders of the era gave the lectures at a time when the large network systems were being organized and the Federal Government was moving to control them makes this volume a particularly interesting reference.
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