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The Quest for Global Dominance: Transforming Global Presence Into Global Competitive Advantage

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The Quest for Global Dominance: Transforming Global Presence Into Global Competitive Advantage - Gupta, Anil K, and Govindarajan, Vijay, and Wang, Haiyan
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Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by ...

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The Quest for Global Dominance: Transforming Global Presence Into Global Competitive Advantage 2008, Jossey-Bass, San Francisco, CA

ISBN-13: 9780470194409

2nd edition

Hardcover