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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects - Farris, Paul W (Editor), and Moore, Michael J (Editor)
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The contribution of the PIMS project explored in the context of developments in business.

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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects 2009, Cambridge University Press, Cambridge

ISBN-13: 9780521123457

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