This comprehensive look at the marketing innovations of the past decade--as well as a review of the classic concepts--provides a crash course MBA in marketing, exploring ways to outperform competitors, anticipate future trends, improve advertising and sales, and build customer loyalty.
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This comprehensive look at the marketing innovations of the past decade--as well as a review of the classic concepts--provides a crash course MBA in marketing, exploring ways to outperform competitors, anticipate future trends, improve advertising and sales, and build customer loyalty.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 0471193674.
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Seller's Description:
Very Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780471193678.
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Seller's Description:
Good. This is a former library book with library stickers and stamps. 100% of this purchase will support literacy programs through a nonprofit organization!