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The Political Marketing Revolution: Transforming the Government of the UK

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The Political Marketing Revolution: Transforming the Government of the UK - Lees-Marshment, Jennifer, Dr.
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'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers.

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The Political Marketing Revolution: Transforming the Government of the UK 2004, Manchester University Press, Manchester

ISBN-13: 9780719063077

Trade paperback

The Political Marketing Revolution: Transforming the Government of the UK 2004, Manchester University Press

ISBN-13: 9780719063060

Hardcover