Skip to main content alibris logo

The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace

by

Write The First Customer Review
The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace - Guillén, Mauro F
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

In The Platform Paradox , Wharton professor Mauro F. Guill???n argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.

loading
The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace 2021, Wharton School Press, Philadelphia

ISBN-13: 9781613631164

Trade paperback

The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace 2021, Wharton School Press, Philadelphia

ISBN-13: 9781613631515

Hardcover