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The Platform Business Navigator - Wortmann, Felix, and Jung, Sven, and Gassmann, Oliver
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Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies. Amazon and Alibaba are facilitators of transactions between sellers and buyers Apple connects app developers with app users Google facilitates transactions between ordinary web surfers and advertisers. ...

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The Platform Business Navigator 2023, FT Publishing International, Harlow

ISBN-13: 9781292466187

Paperback