The pharmaceutical market has become concentrated and now comprises fewer but larger customers. These customers are sophisticated, knowledgable, demanding and extremely price-conscious. In the search for a response to these market conditions, this report is designed to: explain how and why the industry got to this historical breakpoint; aid in the assessment of where a company stands in the transformation now under way; provide insights into the forces which are compelling the industry to change; explain the operations of ...
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The pharmaceutical market has become concentrated and now comprises fewer but larger customers. These customers are sophisticated, knowledgable, demanding and extremely price-conscious. In the search for a response to these market conditions, this report is designed to: explain how and why the industry got to this historical breakpoint; aid in the assessment of where a company stands in the transformation now under way; provide insights into the forces which are compelling the industry to change; explain the operations of the powerful players who are shaping the future scene for the industry; and reveal the responses being put in place by some of the leading companies in the industry.
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Seller's Description:
Good. The cover is creased and a little worn to some edges. The content is fine to read and use throughout, a decent enough copy. Sewn binding. Cloth over boards.