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The Persona Principle: How to Succeed in Business with Image Marketing

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The Persona Principle: How to Succeed in Business with Image Marketing - Armstrong, Derek, and Yu, Kam Wai
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Image is a tool that guarantees success-but only if you know how to use it. The Persona Principle will teach you the most powerful image-marketing secrets of the world's leading enterprises. Whether your goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, this book will guide you to the best personal for success.

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The Persona Principle: How to Succeed in Business with Image Marketing 1997, Touchstone Books

ISBN-13: 9780684802695

Trade paperback

The Persona Principle: How to Succeed in Business with Image-Marketing 1996, Simon & Schuster, New York, NY

ISBN-13: 9780684802688

Hardcover