A visual presentation of 25 graphic design projects in which the design has created a perceived value for the product that is more valued than the product itself, this title examines in detail the design elements that make these products and services desirable to the consumer, illustrating why and how these designs stand out against the competition. so different that they have taken on a life of their own, apart from the products they were designed to contain or promote. They have become iconic in the hearts of the consumer ...
Read More
A visual presentation of 25 graphic design projects in which the design has created a perceived value for the product that is more valued than the product itself, this title examines in detail the design elements that make these products and services desirable to the consumer, illustrating why and how these designs stand out against the competition. so different that they have taken on a life of their own, apart from the products they were designed to contain or promote. They have become iconic in the hearts of the consumer. Projects analyzed include: Joe Boxer, SAP, the Iomega ZIP drive, Campbell's soup, Fossil watches, IKEA, Nabisco AnimalCrackers, Volkswagen's New Beetle and Absolut vodka, amongst others. In-depth text, complete with sidebars, delves into why these designs work, and how the design elements enhance the desirability of each project featured.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 1564966232.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Rockport Publishers. Light Wear. Loose Binding. Laminate Bubbling on DJ Covers. Good Condition per Guidelines. Clean Text, No Water Damage. Unless Listed in this decription, VG or Better.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
