Skip to main content alibris logo

The People's Car: A Global History of the Volkswagen Beetle

by

Write The First Customer Review
People's Car: A Global History of the Volkswagen Beetle - Rieger, Bernhard
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.

loading
People's Car: A Global History of the Volkswagen Beetle 2013, Harvard University Press, Cambridge

ISBN-13: 9780674050914

Hardcover