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The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences

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The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences - Yovanno, David A
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"Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations across the entire customer journey. For example, a Spotify and Ticketmaster partnership enables Spotify customers to purchase Ticketmaster-distributed tickets for their favorite artists' events directly in the Spotify app. Similarly, influencers ...

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The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences 2022, Wiley

ISBN-13: 9781119819707

Hardcover