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The Oxford Handbook of Luxury Business - Donzé, Pierre-Yves (Editor), and Pouillard, Véronique (Editor), and Roberts, Joanne (Editor)
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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.

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The Oxford Handbook of Luxury Business 2022, Oxford University Press, USA

ISBN-13: 9780190932220

Hardcover