This book includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators. Delighting the customer is a sure route to success and profitability, as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart. Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term relationship marketing.
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This book includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators. Delighting the customer is a sure route to success and profitability, as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart. Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term relationship marketing.
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Add this copy of The Outside-in Corporation: How to Build a Customer to cart. $9.32, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by McGraw-Hill Companies.
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Add this copy of The Outside-in Corporation to cart. $46.80, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by McGraw-Hill Education.
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