In 1903, Adolf Loos edited the journal Das Andere - Ein Blatt zur Einfuhrung abendlandischer Kunst in Osterreich, in which he expressed his thoughts on, and theories of, contemporary architecture, fashion, and design. The publication was born out of Loos' aversion to a superficial aestheticization of life in Austria, which he saw embodied by the -Wiener Secession- and later on -Wiener Werkstatte- and -Werkbund-. As a counterbalance, in Das Andere he showed his admiration especially for the fashion and culture of England and ...
Read More
In 1903, Adolf Loos edited the journal Das Andere - Ein Blatt zur Einfuhrung abendlandischer Kunst in Osterreich, in which he expressed his thoughts on, and theories of, contemporary architecture, fashion, and design. The publication was born out of Loos' aversion to a superficial aestheticization of life in Austria, which he saw embodied by the -Wiener Secession- and later on -Wiener Werkstatte- and -Werkbund-. As a counterbalance, in Das Andere he showed his admiration especially for the fashion and culture of England and America. Contemporary advertisements on these subjects were included in the journal, which ran for just two issues.
Read Less
