In a world teeming with data, we ourselves become the math nerds' most prized specimens. In "The Numerati" Stephen Baker, a "Business Week" senior writer, takes us on a guided tour (no maths required) through an unprecedented new era, in which mathematicians are starting to map individual human behaviour - what we do, who we are, how we work, chat, play and shop - and in so doing, will change every aspect of our lives, from the kind of medical advice we get, to the adverts we see, to our appraisals at work, to the way ...
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In a world teeming with data, we ourselves become the math nerds' most prized specimens. In "The Numerati" Stephen Baker, a "Business Week" senior writer, takes us on a guided tour (no maths required) through an unprecedented new era, in which mathematicians are starting to map individual human behaviour - what we do, who we are, how we work, chat, play and shop - and in so doing, will change every aspect of our lives, from the kind of medical advice we get, to the adverts we see, to our appraisals at work, to the way politicians try to win our votes and protect us from terrorist attacks.There's the robotic librarian using a combination of algebra and geometry to analyse thousands of press articles and blog posts in English. Then there are the mathematicians helping to map out advertising campaigns, changing the nature of research in newsrooms and in biology labs, enabling marketers to forge new one-on-one relationships with customers. Baker asks the fundamental question: If long articles full of twists and turns can be reduced to a mathematical essence, what's next?Will the power of mathematicians to make sense of personal data and to model the behaviour of individuals inevitably erode privacy? More and more of the world economy is falling into the realm of numbers. "The Numerati" is a book about one of the great undertakings of the 21st century - the mathematical modelling of humanity. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our individual behaviour - everything that makes the individual distinct. Stephen Baker navigates us through a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780224080569.
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