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The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

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The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social - Baer, Jay, and Naslund, Amber
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"The real-time and the social web have fundamentally changed the way we communicate The future of business is not in measured, considered responses and carefully planned initiatives. Soon, business will be about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our ...

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The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social 2011, Wiley, Hoboken, NJ

ISBN-13: 9780470923276

Hardcover