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The New Successful Large Account Management: How to Hold Onto Your Most Important Customers and Turn Them into Long Term Assets

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The New Successful Large Account Management: How to Hold Onto Your Most Important Customers and Turn Them Into Long Term Assets - Miller, Robert B, and Heiman, Stephen E, and Tuleja, Tad
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"With limited resources and increasing competition, managing strategic accounts requires a focused strategy, plan, and process. Developed collaboratively with world-class sales forces, the Large Account Management Process provides an enduring framework for protecting and growing your most important customer relationships." - Damon Jones, COO, Miller Heiman, Inc. "The Large Account Management Process has implemented a discipline that allows people to work together and communicate, setting strategies and sales goals that ...

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The New Successful Large Account Management: How to Hold Onto Your Most Important Customers and Turn Them Into Long Term Assets 2011, Kogan Page, London

ISBN-13: 9780749462901

3rd Revised edition

Trade paperback

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets 2005, Kogan Page Ltd, London

ISBN-13: 9780749445010

3rd edition

Trade paperback