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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly - Scott, David Meerman
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"In the digital age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PR provides everything you need to speak directly to your audience, make a strong personal ...

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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly 2022, Wiley

ISBN-13: 9781119854289

8th edition

Trade paperback

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly 2020, Wiley

ISBN-13: 9781119651543

7th edition

Trade paperback