Learn how to successfully market your organization in an era of managed care, integration, and intense competition. Written in an engaging and entertaining style, this book encapsulates the complexities of health care marketing for busy executives, trustees, and physicians. Discover the components of a successful, integrated marketing approach, including: -- Creating and maintaining a brand identity -- Understanding your customers' core needs -- Achieving excellence in customer service -- Maintaining focus in your ...
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Learn how to successfully market your organization in an era of managed care, integration, and intense competition. Written in an engaging and entertaining style, this book encapsulates the complexities of health care marketing for busy executives, trustees, and physicians. Discover the components of a successful, integrated marketing approach, including: -- Creating and maintaining a brand identity -- Understanding your customers' core needs -- Achieving excellence in customer service -- Maintaining focus in your marketing and strategy -- Implementing one-on-one marketing -- Using the Internet for marketing and communications -- Incorporating physicians in marketing -- Delivering focused products to specific audiences
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!