With over 100,000 copies sold, this has been an industry guidebook for the last 15 years. Now the authors have reevaluated the industry and produced the most comprehensive advertising tool for the 1990s. Includes what works, what doesn't, and why, fresh examples, case histories, and principles for effective ads. Illustrated throughout.
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With over 100,000 copies sold, this has been an industry guidebook for the last 15 years. Now the authors have reevaluated the industry and produced the most comprehensive advertising tool for the 1990s. Includes what works, what doesn't, and why, fresh examples, case histories, and principles for effective ads. Illustrated throughout.
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Edition: 1992, St. Martin's Press
Hardcover,
Very Good
Details: ISBN:
0312077890
ISBN-13:
9780312077891
Pages:
193
Publisher:
St. Martin's Press
Published:
1992
Language:
English
Alibris ID:
9994049680
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Seller's Description: 1992. St. Martin's. First. Hard Cover. Book-VG+. DJ-VG. 8.5x5.5. 193pp. 16 colour & b/w plates.
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Edition: 1992, St. Martin's Press
Hardcover,
Very Good
Details: ISBN:
0312077890
ISBN-13:
9780312077891
Pages:
193
Publisher:
St. Martin's Press
Published:
1992
Language:
English
Alibris ID:
17962170289
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1992, St. Martin's Press
Hardcover,
Good
Details: ISBN:
0312077890
ISBN-13:
9780312077891
Pages:
193
Publisher:
St. Martin's Press
Published:
1992
Language:
English
Alibris ID:
17977225051
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1992, St. Martin's Press
Hardcover,
Fair
Details: ISBN:
0312077890
ISBN-13:
9780312077891
Pages:
193
Publisher:
St. Martin's Press
Published:
1992
Language:
English
Alibris ID:
17945517017
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Seller's Description: Fair. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1992, St. Martin's Press
Hardcover,
Very Good
Details: ISBN:
0312077890
ISBN-13:
9780312077891
Pages:
193
Publisher:
St. Martin's Press
Published:
1992
Language:
English
Alibris ID:
17259154717
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Seller's Description: Very Good. Very Good condition. Acceptable dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Edition: 1992, St. Martin's Press
Hardcover,
Good
Available Copies: 2
Details: ISBN:
0312077890
ISBN-13:
9780312077891
Pages:
193
Publisher:
St. Martin's Press
Published:
1992
Language:
English
Alibris ID:
17319600305
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Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition: 1992, St. Martin's Press
Hardcover,
Very Good
Details: ISBN:
0312077890
ISBN-13:
9780312077891
Pages:
193
Publisher:
St. Martin's Press
Published:
06/1992
Language:
English
Alibris ID:
16967766668
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Seller's Description: Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE boxes First edition. Very good no dust jacket.
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Edition: 1992, St. Martin's Press
Hardcover,
New
Details: ISBN:
0312077890
ISBN-13:
9780312077891
Pages:
193
Publisher:
St. Martin's Press
Published:
06/1992
Language:
English
Alibris ID:
16881306257
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Seller's Description: New. Size: 8x5x1; New. In shrink wrap. Looks like an interesting title!
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Edition: 1992, St. Martin's Press
Hardcover,
New
Details: ISBN:
0312077890
ISBN-13:
9780312077891
Pages:
193
Publisher:
St. Martin's Press
Published:
1992
Language:
English
Alibris ID:
17514736532
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Seller's Description: New.
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ISBN-13: 9780312077891
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