This book zeroes in on the public affairs strategies--both the triumphs and blunders--of leading companies, and distills their experiences into core components any company can utilize. Key issues discussed include setting a strategic approach, framing the message, mobilizing the troops, dealing with crisis, and targeting communications for maximum impact. Special emphasis is placed on the most challenging areas of public affairs today: expanding global markets and effecting change in legislation overseas.
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This book zeroes in on the public affairs strategies--both the triumphs and blunders--of leading companies, and distills their experiences into core components any company can utilize. Key issues discussed include setting a strategic approach, framing the message, mobilizing the troops, dealing with crisis, and targeting communications for maximum impact. Special emphasis is placed on the most challenging areas of public affairs today: expanding global markets and effecting change in legislation overseas.
Read Less
