Created from their personal journals begun at business school comes an intimate, insightful and often funny look inside the minds of two young entrepreneurs as they chronicle the adventures of their start-up business. In the spring of 1999 John Lusk, erstwhile business school student and budding entrepreneur, found himself in a very difficult position. Graduation was fast approaching and he had yet to find the 'big idea' which would launch his undoubtedly successful start-up business and his entrepreneurial career. He knew ...
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Created from their personal journals begun at business school comes an intimate, insightful and often funny look inside the minds of two young entrepreneurs as they chronicle the adventures of their start-up business. In the spring of 1999 John Lusk, erstwhile business school student and budding entrepreneur, found himself in a very difficult position. Graduation was fast approaching and he had yet to find the 'big idea' which would launch his undoubtedly successful start-up business and his entrepreneurial career. He knew that he didn't want to join his fellow students in the dot.com bonanza but that's about all he knew. Then one fortuitous day he came across Kyle Harrison, another Wharton man shying well clear of the dot.commers and looking for a start-up of his own. But what Kyle had in his favour was 'the idea'. Thus armed with their credit cards, MBA degrees and the very simple idea of a computer mouse shaped like the head of a golf driver, sketched out on the back of a coaster, the authors chronicle their successes, failures and the emotional rollercoaster as they strive to take their MouseDriver from classroom to shopfloor. Full of passion, wit and peppered with concrete information, this wonderfully entertaining book crosses the boundaries between pop culture and business and will appeal to anyone whether they are a would-be entrepreneur or not.
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