"This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing"--
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"This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing"--
Read Less
Add this copy of The Media Industries and Their Markets: Quantitative to cart. $23.30, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2010 by Palgrave Macmillan.
Add this copy of The Media Industries and Their Markets: Quantitative to cart. $65.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Palgrave Macmillan.
Add this copy of Media Industries and Their Markets (Applied to cart. $109.27, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2010 by Palgrave MacMillan.
Add this copy of The Media Industries and Their Markets: Quantitative to cart. $112.32, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by Palgrave MacMillan.
