Capon redefines marketing, moving it from a focus on selling and communication into a discipline that guides all the key decisions of a business. By seeing marketing as everyones business--not the domain of a few specialists--readers can get their business in step with the way the world really works and start creating customers.
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Capon redefines marketing, moving it from a focus on selling and communication into a discipline that guides all the key decisions of a business. By seeing marketing as everyones business--not the domain of a few specialists--readers can get their business in step with the way the world really works and start creating customers.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Very Good in Very Good jacket. Hardcover, with dust jacket, in Very Good to Fine condition, there are no stamps writing or marks, scuffing on the glossy jacket, no tears, book itself looks like new except for a small remainder mark on the bottom edge,
