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The Management and Leadership of Educational Marketing: Research, Practice and Applications

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Management and Leadership of Educational Marketing: Research, Practice and Applications - Oplatka, Izhar (Editor), and Hemsley-Brown, Jane (Editor), and Normore, Anthony H (Editor)
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The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.

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Management and Leadership of Educational Marketing: Research, Practice and Applications 2012, Emerald Group Publishing, Bingley

ISBN-13: 9781781902424

Hardcover