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The Making of the Consumer - Trentmann, Frank (Editor)
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We constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse and academic research, but who is this person? The Making of the Consumer is the first interdisciplinary study that follows the evolution of the consumer in the modern world, ranging from imperial Britain to contemporary Papua New Guinea, and from the European Union to China. It makes a novel contribution by broadening the study of consumption from a focus on goods and symbols to the changing role and identity of ...

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The Making of the Consumer 2005, Bloomsbury Publishing PLC, New York

ISBN-13: 9781845202491

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