In this new volume, John Tebbel and Mary Ellen Zuckerman do for magazines what Tebbel did for book publishing in Between Covers , providing the first comprehensive one-volume history of the media. This carefully researched and sweeping work ranges from tales of the earliest magazines, The General Magazine by Benjamin Franklin and American Magazine by Andrew Bradford, to contemporary giants such as TV Guide and Sports Illustrated . There are sections devoted to women's magazines--surprisingly diverse and widespread, ...
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In this new volume, John Tebbel and Mary Ellen Zuckerman do for magazines what Tebbel did for book publishing in Between Covers , providing the first comprehensive one-volume history of the media. This carefully researched and sweeping work ranges from tales of the earliest magazines, The General Magazine by Benjamin Franklin and American Magazine by Andrew Bradford, to contemporary giants such as TV Guide and Sports Illustrated . There are sections devoted to women's magazines--surprisingly diverse and widespread, even in the 19th century--and to periodicals for black Americans--an area most often overlooked in media history. All of the big names of magazine publishing are here, too: Hearst, the Harper Brothers, and Henry Luce, whose Time revolutionized the way news was reported, and whose Life became known as "America's magazine." Tebbel and Zuckerman cover an impressive array of magazines, from the staid (like William F. Buckley's National Review ) to the offbeat (like Semiotext(e) , which is aimed at "unidentified flying leftists, neo-pagans...and poetic terrorists"); and from the million-selling (which Ladies' Home Journal was the first to become in 1903) to the marginal (like The Masses , whose publishers invited Socialist Max Eastman to be editor with the succinct invitation, "You are elected editor of The Masses . No pay"). The Magazine in America is packed with odd facts, candid portraits, and other insights into the world of magazine publishing. From accounts of business deals to anecdotes of the people involved, there is something for everyone interested in the media and its history.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Very Good in Very Good-dust jacket. Crisp, clean pages except for a prior owner's ink stamp and homemade card pocket on the front fixed endpaper; hard cover shows only mild softening at the spine heel; dust jacket has a very short, closed tear at the spine heel and a little toning starting at the edges on the back, otherwise well-kept. viii, 433pp. incl. index.
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Seller's Description:
Fine in Near Fine jacket. Book Royal octavo, hardcover, Fine in near fine black dj. Giftable. 433 pp. Bibliography, index, orange-brown boards/cloth. A valuable portrayal of that panorama of imprints and personalities, editors and entrepreneurs and writers, traditions and innovations--that is American trade book publishing. Well researched short history of the business; we see presidency by presidency how much the relationship between the press and the president has changed in 200 years.
