Once thought lost and replaced by modern technology, stopgap with emails and voicemails; the skill of cold calling finally returns to the business world in this semi-entertaining sales training book 'The Lost Art of Cold Calling'. Whether you are a B2B sales person or you're a business leader that relies on outbound sales. This could be one of the most important sales training books that you'll ever read. The author is a highly accomplished salesman and he shares the real reasons why cold calling is so hard and why so most ...
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Once thought lost and replaced by modern technology, stopgap with emails and voicemails; the skill of cold calling finally returns to the business world in this semi-entertaining sales training book 'The Lost Art of Cold Calling'. Whether you are a B2B sales person or you're a business leader that relies on outbound sales. This could be one of the most important sales training books that you'll ever read. The author is a highly accomplished salesman and he shares the real reasons why cold calling is so hard and why so most reps fail. Find out why cold calling can be vital to success and why sales training usually doesn't provide the tools to become an effective cold caller. The author shares his cold calling approach which has allowed him to frequently engage in conversations with high level decision makers at major corporations for almost 20 years. Find important details about which decision makers are the most effective for sales people to be calling and valuable information on corporate titles and SMB owners. Included are cold calling scripts, email & VM content and other phone tactics. 'The Lost Art of Cold Calling' introduces these sales and cold calling concepts: Learn the difference between Aligning on Timing and Turning the Tide. Find out how to use proven tactics like Quick Chat, Opportunity Knocks, Two Times, and Pretty Please to entice decision makers to pick up their phone. Learn how to understand your companies' True Value Proposition and why mastering that information is vital to becoming a great cold caller. Understand what it means to have a Must Reach decision maker and how next steps can add up into big sales pipelines and success. Learn how to overcome any general objection by using an effective tactic called Education Trumps Objections. Find out why sales people need to always remember Time Is On Your Side.
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