As the director of the MIT AgeLab, Joseph Coughlin has studied trends in demographics and technology, and has spearheaded groundbreaking research and innovation on improving the quality of life for older people and those who care for them. Now, in The Longevity Economy, he uses this expertise to break new ground in understanding this market, which composes an ever-increasing share of the total population. While companies see the size and wealth of this market, they all too often use an outdated narrative to figure out what ...
Read More
As the director of the MIT AgeLab, Joseph Coughlin has studied trends in demographics and technology, and has spearheaded groundbreaking research and innovation on improving the quality of life for older people and those who care for them. Now, in The Longevity Economy, he uses this expertise to break new ground in understanding this market, which composes an ever-increasing share of the total population. While companies see the size and wealth of this market, they all too often use an outdated narrative to figure out what it really wants. Coughlin debunks conventional wisdom and provides the framing needed to be in sync with this influential and lucrative market. He uses fascinating examples from a wide variety of sectors, from financial services to housing, health care, consumer products, and personal relationships. He showcases the work of companies like PillPack, an online pharmacy that delivers medicine presorted to your home; OXO, which makes ergonomic utensils; and edX, an online learning platform that makes it easy for older people to learn from home. Coughlin's insights will help businesses connect with older consumers, who continue to defy expectations, contribute to economic growth, and build a better, enduring vision of old age.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. The dust jacket has minor damage or small tear. The cover is clean but does show some wear. The pages are Like New! Ships only in the US using Safe and Secure Bubble Mailer! THIS BOOK DO NOT HAVE THE ORIGINAL ART COVER.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Ships Within 24 Hours M-F-Satisfaction Guaranteed! Has a publisher overstock mark. Item is in Good Condition. Clean Copy With Light Amount of Wear.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
