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The Light Crust Doughboys Are on the Air: Celebrating Seventy Years of Texas Music

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The Light Crust Doughboys Are on the Air: Celebrating Seventy Years of Texas Music - Dempsey, John Mark, and Greenhaw, Art (Foreword by)
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Millions of Texans and Southwesterners have been touched over the years by the Light Crust Doughboys. From 1930 to 1952, fans faithfully tuned in to their early-morning and, later, noontime radio program, and turned out in droves to hear them play live. The Doughboys embodied the very essence of the "golden era" of radio--live performances and the dominance of programming by advertising agencies. Their radio program began as a way to sell Light Crust Flour. Their early impresario, W. Lee "Pappy" O'Daniel, quickly learned ...

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The Light Crust Doughboys Are on the Air: Celebrating Seventy Years of Texas Music 2002, University of North Texas Press

ISBN-13: 9781574411515

Unknown binding