Sixty years old in 1999, Mercury Marine is the world leader in the marine industry. The memory of its founder, Carl Kiekhaefer, lives on in the hearts and minds of engineers and boat enthusiasts alike. His manic genius and tireless energy found outlet in his need for greater speed, more features and higher value, first in outboards and then in stern drive products.Since Kiekhaefer's departure from the company in 1970, Mercury Marine has come into its own while holding onto those qualities inherited from its founder, ...
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Sixty years old in 1999, Mercury Marine is the world leader in the marine industry. The memory of its founder, Carl Kiekhaefer, lives on in the hearts and minds of engineers and boat enthusiasts alike. His manic genius and tireless energy found outlet in his need for greater speed, more features and higher value, first in outboards and then in stern drive products.Since Kiekhaefer's departure from the company in 1970, Mercury Marine has come into its own while holding onto those qualities inherited from its founder, qualities that abhor failure. Jeffrey L. Rodengen, author of Iron Fist: The Lives of Carl Kiekhaefer, continues to chronicle the fascinating story of Mercury Marine. The Legend of Mercury Marine details the company's struggle and ultimate triumph in this comprehensive, lavishly illustrated 225-page work.
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