Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes. Focusing on magazien and newspaper advertising, the authors illustrate the reange of ...
Read More
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes. Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups. The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.
Read Less
Add this copy of The Language of Advertising to cart. $5.74, very good condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 1991 by Wiley-Blackwell.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product-they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. Num Pages: 182 pages, illustrations. BIC Classification: KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 151 x 13. Weight in Grams: 308. Good clean copy. Covers showing light age and shelf wear. Lightly toned, text is crisp and clear and remains a very good copy. 1985. paperback.....We ship daily from our Bookshop.
Add this copy of Language of Advertising to cart. $9.45, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1985 by Basil Blackwell.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780631127437.
Add this copy of Language of Advertising (Language in Society S. ) to cart. $9.45, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1986 by John Wiley & Sons.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 0631127437.
Add this copy of The Language of Advertising to cart. $9.81, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1985 by Basil Blackwell.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780631127437.
Add this copy of Language of Advertising (Language in Society S. ) to cart. $9.81, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1989 by John Wiley & Sons.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 0631127437.
Add this copy of The Language of Advertising (Language in Society) to cart. $12.99, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 1991 by Wiley-Blackwell.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of The Language of Advertising to cart. $25.85, like new condition, Sold by 2VBooks rated 4.0 out of 5 stars, ships from Derwood, MD, UNITED STATES, published 1991 by Wiley-Blackwell.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 182 p. Language in Society. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. cover has picture of nude lady's back from toes to hairdo on kraft velveeta cheese spread
Add this copy of The Language of Advertising to cart. $34.69, good condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 1991 by Wiley-Blackwell.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Trade paperback (US). Glued binding. 196 p. Language in Society. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of The Language of Advertising (Language in Society) to cart. $36.99, like new condition, Sold by Sequitur Books rated 5.0 out of 5 stars, ships from Boonsboro, MD, UNITED STATES, published 1985 by B. Blackwell.
Add this copy of The Language of Advertising (Language in Society) to cart. $38.87, fair condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1985 by Blackwell Publishers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Acceptable. Used-Acceptable. Ships from UK in 48 hours or less (usually same day). Ex-library with wear-may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
