It is not widely known that 2014 marks the centenary of the publication of books in "The Ladybird Series" by the British commercial printers Wills & Hepworth. From the start of the First World War to the start of the Second they published about 100 cheap and cheerful colour-illustrated children's books for the popular market, but only in 1940 did they fashion Bunnykins Picnic Party which was to be the first of the Ladybird Books that would come to be recognised and bought by most of the British population. Lorraine Johnson ...
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It is not widely known that 2014 marks the centenary of the publication of books in "The Ladybird Series" by the British commercial printers Wills & Hepworth. From the start of the First World War to the start of the Second they published about 100 cheap and cheerful colour-illustrated children's books for the popular market, but only in 1940 did they fashion Bunnykins Picnic Party which was to be the first of the Ladybird Books that would come to be recognised and bought by most of the British population. Lorraine Johnson and Brian Alderson trace the history of the Ladybird venture from its wobbly beginning through Wills & Hepworth's triumphant management of the series up to its sale in 1972, with further chapters on the last decades at the printworks in Loughborough down to 1999. A comprehensive bibliography of books edited under the Wills & Hepworth imprint gives ample evidence of their catering for children at all stages of development, a central element in the millions of books that they sold. The many illustrations, mostly in colour, give convincing support to the reasons for their popularity.
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Publisher:
The British Library Publishing Division
Published:
2014
Language:
English
Alibris ID:
17743646937
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Seller's Description:
Fine in Fine dust jacket. 0712357289. Stiff unmarked book in glossy dust jacket; about new.; 6 X 0.9 X 9 inches; 224 pages; On the centennial of the publication of the first books in the series, The Ladybird Story offers the first history of the venture, from its shaky beginnings through interwar success and beyond. The book features a comprehensive bibliography of books published under the Wills & Hepworth imprint, as well as plenty of illustrations from volumes across the series.
