This book presents instructions for designing and carrying out public relations and marketing programs, as well as ruminations on why propaganda exists, why it works and and how it came to be. Though this is a "how to" book about public relations and marketing, it's not all meat and potatoes. Interspersed are tidbits of "why," which explore the invisible forces driving visible results. In any case, it's easy book to peruse, so feel free to concentrate on the "how" articles and ignore the "why" ones - or the other way ...
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This book presents instructions for designing and carrying out public relations and marketing programs, as well as ruminations on why propaganda exists, why it works and and how it came to be. Though this is a "how to" book about public relations and marketing, it's not all meat and potatoes. Interspersed are tidbits of "why," which explore the invisible forces driving visible results. In any case, it's easy book to peruse, so feel free to concentrate on the "how" articles and ignore the "why" ones - or the other way around, if your thoughts are more philosophical than vocational. Hopefully you'll find a good mixture of "how" and "why," with enough "how" to get things done and enough "why" to keep you interested.
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Fine. Trade paperback (US). Glued binding. 212 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Trade paperback (US). Glued binding. 212 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 212 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 212 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
