A book that challenges everything you thought you knew about the online economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do ...
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A book that challenges everything you thought you knew about the online economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
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Add this copy of The Internet Trap: How the Digital Economy Builds to cart. $30.29, good condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2018 by Princeton University Press.
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Good. Sewn binding. Cloth over boards. 256 p. Contains: Illustrations. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of The Internet Trap: How the Digital Economy Builds to cart. $45.67, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2018 by Princeton University Press.
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Fine. Sewn binding. Cloth over boards. 256 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Internet Trap: How the Digital Economy Builds to cart. $12.92, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2018 by Princeton University Press.
Add this copy of The Internet Trap: How the Digital Economy Builds to cart. $13.16, very good condition, Sold by Warriors SG rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2018 by Princeton University Press.
Add this copy of The Internet Trap: How the Digital Economy Builds to cart. $16.18, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2018 by Princeton University Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of The Internet Trap: How the Digital Economy Builds to cart. $13.00, very good condition, Sold by Academybookshop rated 4.0 out of 5 stars, ships from Long Island City, NY, UNITED STATES, published 2018 by Princeton University Press.
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Very Good. Size: 6x1x9; This is a new book that has some damage, which is usually a tear, a scratch, dents or stain on the edge, pages are clean, no missing pages.
Add this copy of The Internet Trap: How the Digital Economy Builds to cart. $13.40, very good condition, Sold by Academybookshop rated 4.0 out of 5 stars, ships from Long Island City, NY, UNITED STATES, published 2018 by Princeton University Press.
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Very Good. Size: 6x1x9; This is a new book that has some damage, which is usually a tear, a scratch, dents or stain on the edge, pages are clean, no missing pages.
Add this copy of The Internet Trap: How the Digital Economy Builds to cart. $14.25, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2020 by Princeton University Press.
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