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The Insanity of Advertising: Memoirs of a Mad Man

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The Insanity of Advertising: Memoirs of a Mad Man - Goldberg, Fred S
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Mad Men 's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of ...

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The Insanity of Advertising: Memoirs of a Mad Man 2016, Council Oak Books

ISBN-13: 9781571783387

Trade paperback

The Insanity of Advertising: Memoirs of a Mad Man 2013, Council Oak Books

ISBN-13: 9781571783219

Hardcover