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The Innovation Tournament Handbook: A Step-By-Step Guide to Finding Exceptional Solutions to Any Challenge

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The Innovation Tournament Handbook: A Step-By-Step Guide to Finding Exceptional Solutions to Any Challenge - Terwiesch, Christian, and Ulrich, Karl
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What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience? Pretty much any creative problem-solving task can be framed as seeking a new match between solution and need, from operational process improvements to creating strategies to foster organic growth. Innovation tournaments aim to find a match that is not just good, but exceptional. ...

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The Innovation Tournament Handbook: A Step-By-Step Guide to Finding Exceptional Solutions to Any Challenge 2023, Wharton School Press

ISBN-13: 9781613631690

Trade paperback

The Innovation Tournament Handbook: A Step-By-Step Guide to Finding Exceptional Solutions to Any Challenge 2023, Wharton School Press

ISBN-13: 9781613631706

Hardcover