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The IMC Handbook: Readings & Cases in Integrated Marketing Communications

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The IMC Handbook: Readings & Cases in Integrated Marketing Communications - Kelly Phd, J Stephen, and Jones, Susan K, and Hagle, Richard A
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The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.

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The IMC Handbook: Readings & Cases in Integrated Marketing Communications 2015, Racom Books

ISBN-13: 9781933199061

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